b4gadget is an authentication as a service solution for high-value retail brands, and a commerce platform for authenticated retail items.
With the rise of eCommerce which the Covid-19 pandemic has stimulated, the attendant problem of counterfeiting has seen an uptick – trade in counterfeit and pirated goods accounting for 3.3% of global trade. According to Fast Company, 60% of US consumers have increased online shopping, and it has been estimated that by 2022, counterfeiting will be a $4.2 trillion industry, with associated costs of over $300 billion.
Our platform aims to address this challenge with a new approach of being a technology solution partner/provider and marketplace for counterfeit-free trade of luxury goods.